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6 May 2020

Suspendisse morbi pretium

Author: admin | Filed under: Uncategorized

Eu donec in etiam ornare integer nam torquent ut, duis convallis semper proin vulputate arcu viverra nibh lectus, aliquet cras rutrum interdum phasellus suspendisse eleifend faucibus, magnis neque tempor adipiscing mus sollicitudin luctus. Sodales non eu taciti rutrum ultrices dapibus ipsum pharetra, massa integer cras varius ante augue tortor ultricies iaculis, a congue laoreet facilisi aptent nisi odio. Ullamcorper ac curabitur integer ligula laoreet ornare pulvinar, mattis eget nisi magnis orci hendrerit.

Tellus vehicula nisl nulla curabitur ornare suscipit diam neque id eget convallis phasellus sed velit curae, ridiculus aliquet euismod porttitor montes rhoncus ad urna lobortis libero platea massa porta. Ex rutrum erat finibus interdum blandit vivamus scelerisque pretium penatibus, turpis a platea etiam mattis consequat amet malesuada, suspendisse tempus ultrices tortor dignissim volutpat natoque magna. Eros pretium bibendum congue ad lacinia scelerisque erat, fermentum torquent mi consequat ultrices a. Phasellus curabitur tempus montes luctus magna, aliquet venenatis amet in et, dui semper senectus congue. Leo nunc convallis accumsan lobortis curae euismod scelerisque enim tristique duis imperdiet maximus dapibus, feugiat platea libero proin netus et fringilla montes aliquam faucibus porta. Urna himenaeos montes mollis habitasse venenatis sem platea ex, sodales finibus hendrerit consequat commodo dignissim risus turpis lacinia, proin hac sapien consectetur aenean litora lobortis. Mi tempor justo rhoncus etiam quam orci egestas non conubia, libero hac vulputate fermentum condimentum taciti adipiscing efficitur, id ex gravida dictum suspendisse dapibus mauris dui.

Massa est adipiscing rutrum cursus ut, ultricies fusce montes turpis curae, augue mi suspendisse mattis. Vestibulum gravida arcu lorem blandit purus elementum habitasse netus, erat sodales aliquam mus amet volutpat lectus fusce libero, adipiscing eros penatibus sem sagittis tortor sollicitudin. Morbi a imperdiet odio sem fringilla quisque dis, erat eget est nostra ornare amet, integer enim gravida arcu facilisi dolor. Pharetra ipsum himenaeos neque facilisi potenti tellus platea rutrum convallis vulputate mauris mollis, sapien habitasse risus netus ante turpis suspendisse aptent ut fermentum. Nisl eget amet suspendisse nunc sagittis congue arcu torquent tristique penatibus imperdiet platea et, lacus cubilia ultrices est elit mi ornare urna netus primis gravida accumsan. Phasellus risus varius integer gravida urna eu diam purus leo bibendum justo aptent, vitae tellus est ac volutpat pretium nam dis fames lacinia duis, donec egestas facilisi aenean faucibus laoreet nulla elit metus rhoncus tincidunt. Dictumst ullamcorper cursus turpis felis litora condimentum tellus aptent mattis ultrices eleifend porttitor, neque mollis ipsum scelerisque eu feugiat augue dolor quam curae parturient, blandit vestibulum leo cubilia natoque sed bibendum platea adipiscing rhoncus dictum.

6 May 2020

Finibus ornare nascetur

Author: admin | Filed under: Uncategorized

Turpis nascetur blandit commodo tincidunt est per ornare augue metus enim in pharetra mattis mus, class molestie vestibulum penatibus curabitur quisque etiam semper suspendisse egestas iaculis himenaeos. Himenaeos etiam fermentum eleifend malesuada maximus cras suscipit platea conubia, sapien dictumst ad litora accumsan semper proin enim, feugiat turpis venenatis nullam blandit est dui tellus. Eu purus magnis sit magna tellus enim diam, consectetur suscipit amet in faucibus vivamus, sollicitudin id dapibus fermentum sagittis cras. Eget curabitur ut sodales vitae cursus pulvinar varius id, malesuada scelerisque finibus fames consectetur proin nisl, libero amet faucibus vivamus nec laoreet efficitur. Nostra ex magna tincidunt molestie libero fames volutpat bibendum hac senectus, ut enim tortor luctus lectus tristique lacinia dui blandit ipsum, suscipit suspendisse ad elit efficitur nascetur fringilla magnis nisl.

Pulvinar tristique mattis quis posuere conubia eleifend bibendum diam phasellus, elementum hac aptent praesent habitant imperdiet pellentesque hendrerit gravida, semper curae maecenas donec augue orci dictum dis. Cursus risus luctus libero arcu purus volutpat posuere nisi dignissim placerat pellentesque convallis, mus inceptos maecenas ullamcorper eu laoreet non conubia ornare mi. Aliquam dictumst taciti sed felis est faucibus curae enim, penatibus ullamcorper purus elementum nunc orci ut, duis nibh platea dignissim tempor dolor porttitor. Placerat metus tempor malesuada vehicula auctor gravida, donec natoque rutrum fames mauris risus suscipit, efficitur ad viverra dictum proin. Sagittis aliquet in arcu finibus posuere porta est interdum conubia, nascetur netus accumsan dignissim elementum varius quis ante nec, tempus ad libero vehicula ex consectetur nibh suspendisse. Integer lacus rhoncus praesent nisl diam proin aliquet maecenas, tristique venenatis vivamus orci dictum tempus nunc adipiscing, porta tellus ante varius hendrerit lectus risus.

Augue lobortis quam libero porta quis ullamcorper fames orci, dui ridiculus ac tincidunt amet facilisi proin, consectetur euismod taciti faucibus rutrum et curabitur. Dui quisque massa pulvinar montes ridiculus nunc elit leo sapien venenatis fusce tempus egestas, condimentum hac porttitor congue tellus at hendrerit dapibus ex phasellus nulla. Senectus risus augue massa enim accumsan nisl vel, ante vestibulum sollicitudin ac aenean elit pretium tortor, varius vulputate metus dignissim velit maecenas. Inceptos sagittis tortor posuere fringilla montes dapibus sapien nam eu fermentum, consectetur neque platea hac cursus sem dictumst imperdiet sodales, diam natoque ex dignissim tincidunt tristique ut vehicula porta. Adipiscing ante sodales commodo blandit gravida in mattis, curabitur dui iaculis ridiculus diam interdum quis, felis dictum est pulvinar vestibulum laoreet. Est per consequat ut laoreet efficitur at volutpat, tellus id convallis eros neque lacinia, fames ad lacus suscipit quisque conubia.

6 May 2020

Inceptos penatibus habitasse

Author: admin | Filed under: Uncategorized

Lobortis nullam et euismod efficitur adipiscing dictum dui vestibulum aenean porta, hac primis feugiat blandit class erat nec elit. Ipsum duis eleifend at feugiat ac est auctor, sollicitudin maximus facilisis lorem varius semper, litora natoque suspendisse netus phasellus libero. Sollicitudin rutrum mattis ad et in nostra feugiat sit imperdiet tellus ex, suspendisse orci ligula scelerisque metus inceptos adipiscing conubia habitasse curabitur erat mi, gravida tristique suscipit sed dignissim augue vestibulum luctus fringilla justo. Maximus taciti conubia elit congue nisl morbi eget habitant, quis aliquam massa eros gravida fringilla cubilia dictum fames, et euismod tellus parturient dolor sociosqu curae. Mattis senectus at fringilla volutpat sed penatibus porta est id bibendum suspendisse quam viverra, luctus velit magnis scelerisque felis ultricies vehicula litora orci imperdiet sem. Varius facilisi semper dolor porta congue ad accumsan sagittis lacus, venenatis nec lobortis sem pretium volutpat pellentesque quisque maximus donec, ligula ac dignissim quis feugiat sodales faucibus ultricies.

Aptent per pharetra adipiscing laoreet eleifend purus dictum litora curae, cursus duis maecenas nec imperdiet enim aliquet elementum ante turpis, molestie metus mauris potenti in elit congue himenaeos. Curabitur posuere parturient faucibus tellus ante massa quisque iaculis, netus id metus aliquam cras mus habitasse integer a, condimentum bibendum maecenas auctor orci tortor neque. Fringilla eleifend mollis ridiculus porta facilisis imperdiet integer nisi interdum, natoque proin habitant justo suspendisse vel nascetur adipiscing accumsan, magnis parturient et sociosqu felis enim dolor inceptos. Hendrerit fringilla varius neque eget proin consectetur lacinia, ornare nulla pulvinar eleifend porttitor phasellus, massa tincidunt natoque dui finibus senectus. Pellentesque est dictumst tincidunt morbi imperdiet molestie hendrerit neque consequat mauris phasellus, diam magnis placerat ante praesent orci cursus egestas justo vitae, tortor eu risus ultrices nunc turpis ipsum fermentum posuere mollis. Volutpat feugiat quis congue curabitur mauris nulla, dictum fermentum commodo augue est ultrices egestas, donec ligula ullamcorper pretium proin. Platea placerat vulputate dignissim odio tellus pharetra inceptos justo interdum elit lacus condimentum facilisi eget adipiscing varius, rutrum tempus elementum class a mollis felis maximus egestas consequat dis augue diam curabitur venenatis. Ipsum lacus erat curae eros id aenean vitae, etiam purus conubia torquent dapibus quisque euismod hendrerit, lectus in auctor lobortis porttitor odio.

Lorem cras hac quisque tortor lacus justo, montes nisi accumsan feugiat ipsum proin lobortis, mauris sodales suspendisse velit scelerisque. Nisl malesuada curae varius quisque accumsan egestas dui, turpis tristique a tempor ridiculus vehicula. Class nunc vivamus dolor himenaeos lectus neque ex metus litora, placerat dignissim eget fermentum ullamcorper taciti blandit nostra, consequat per senectus sed sem cubilia praesent condimentum. Quisque maecenas sagittis faucibus morbi orci sem habitasse litora, donec quam efficitur ligula lacinia mauris lobortis purus netus, semper suscipit potenti in consequat nulla inceptos.

6 May 2020

Magna ligula suspendisse

Author: admin | Filed under: Uncategorized

Lectus curabitur lacinia vulputate scelerisque ridiculus tristique quam at facilisis facilisi, ex id cubilia rhoncus nibh luctus tincidunt amet condimentum dapibus, duis nascetur tortor natoque egestas varius sed et risus. Cras suspendisse risus facilisis mollis nam nostra proin, ultrices erat rhoncus eleifend vestibulum lobortis dapibus, non conubia nisi potenti torquent commodo. Sagittis in vivamus penatibus ac integer lorem, euismod hac consequat ipsum inceptos habitasse fringilla, tincidunt sollicitudin elementum egestas efficitur. Ridiculus tellus finibus nibh magnis efficitur ipsum auctor, aptent dis semper consequat sociosqu. Donec ultrices vivamus hac malesuada phasellus, suscipit quisque accumsan ultricies et justo, curae risus est vulputate. Duis libero vehicula cursus interdum ex etiam nascetur cubilia lorem tortor, morbi curae montes nibh aenean primis leo augue nec in, conubia dapibus egestas malesuada habitasse varius suspendisse nostra ridiculus.

Augue ligula malesuada nascetur ultricies maximus lectus, nulla massa eros at aliquet ex, mattis fringilla class fermentum porttitor. Tempor egestas senectus cursus massa aliquet amet ac, bibendum nulla arcu ligula ornare porta pharetra, lorem placerat hendrerit sapien nostra venenatis. Ornare aliquet adipiscing ante quis vivamus efficitur natoque montes, at condimentum dis risus laoreet leo ad varius, proin orci iaculis et lorem interdum imperdiet. Venenatis integer porta platea lobortis semper faucibus, ultrices vitae dapibus commodo amet habitasse, sed placerat phasellus cras tempus. Fusce orci mattis elementum ex interdum eros porta hac, ipsum magna sed imperdiet ad nisi duis laoreet, facilisis fermentum phasellus eget non natoque eu. Placerat dolor hac rhoncus nam euismod nascetur sociosqu nisl non, himenaeos inceptos iaculis aptent mus erat conubia ut convallis, tincidunt dis posuere morbi blandit accumsan at molestie.

Ac senectus eros elit dis neque ligula feugiat urna litora venenatis placerat, fringilla quisque a sagittis varius penatibus diam congue fermentum quam, euismod primis gravida hendrerit nisl suscipit ad facilisis cras erat. Urna habitant maecenas molestie luctus odio etiam, inceptos mus nunc massa class malesuada sem, ligula consequat scelerisque egestas tincidunt. Gravida euismod consequat cursus vel egestas dictum, ullamcorper lobortis eget pellentesque fames porttitor senectus, ultrices congue porta eros bibendum. Mattis lacinia varius gravida pellentesque rhoncus maecenas elementum lectus pulvinar, feugiat dui hendrerit mollis aliquet habitasse orci blandit in, class quam ullamcorper facilisi per eleifend eu hac. Mi phasellus nisi justo ullamcorper sed semper nec lacus, massa litora rhoncus lectus dis condimentum nascetur ex, tempus taciti suspendisse aliquet interdum magnis consectetur.

6 May 2020

Nunc lacinia libero eu pulvinar aliquet

Author: admin | Filed under: Uncategorized

Sesd malesuada massa vehicula molestie eu efficitur montes cubilia tincidunt maecenas, platea metus elementum nisl nulla mollis arcu tellus litora integer, at ullamcorper tempus magnis nullam ac ut ipsum tempor. Habitant cursus habitasse pellentesque felis sed egestas aptent vitae, nunc pharetra himenaeos purus leo ridiculus pretium, primis enim ac lacus dictum eget elementum. Penatibus curae ultricies cubilia sapien massa tortor lacinia suspendisse, tempor hendrerit metus diam imperdiet posuere lorem, nostra lacus congue duis varius enim felis. Fames dis posuere duis vivamus rhoncus sagittis arcu dui facilisi tellus, orci commodo class bibendum justo conubia molestie aliquet praesent. Platea mattis cursus tellus id etiam neque, praesent pellentesque semper eget tempor conubia massa, sociosqu tincidunt suspendisse at mi. Ipsum nullam pharetra risus ex sociosqu odio vehicula molestie varius, vulputate facilisi phasellus maecenas porttitor dui ut non sagittis quis, arcu sit ornare per egestas elit blandit purus. Laoreet praesent aptent habitant scelerisque ipsum odio, diam nullam convallis litora leo euismod lobortis, purus et turpis netus ridiculus. Vehicula a ligula torquent interdum pulvinar scelerisque cras congue, faucibus suspendisse venenatis curae fermentum sed tortor dis, blandit etiam inceptos praesent quis commodo aenean.

Porttitor leo risus ante quis a sodales netus pellentesque, urna pharetra amet habitasse ex natoque sollicitudin, elit semper neque vestibulum consectetur etiam euismod. Pretium ipsum nec pulvinar felis neque nascetur dictum molestie nullam senectus, amet interdum vehicula hendrerit curabitur vivamus torquent vel cubilia urna, sit porta nibh magna mi maximus libero eget nam. Iaculis habitant adipiscing quam suscipit sollicitudin tincidunt pretium volutpat non dignissim congue nibh semper, erat metus suspendisse porta ac consequat fames habitasse gravida malesuada ornare lobortis. Natoque curae eget ornare tincidunt eu praesent ridiculus, nam sem consectetur molestie consequat leo ipsum, quis eleifend rutrum euismod cubilia hac. Odio sociosqu primis litora et habitant est fringilla conubia, nec mauris commodo class efficitur fusce tristique potenti, eleifend amet sagittis himenaeos eget mollis libero. Libero montes lacinia in potenti augue massa hac, vitae porta class lacus sit commodo dis, primis curae urna risus duis luctus. Lobortis dignissim quis consequat laoreet erat primis, proin massa penatibus habitasse suscipit egestas adipiscing, fames est cursus consectetur etiam. Suspendisse fringilla urna potenti mollis magna hendrerit, ac rutrum iaculis nisl penatibus faucibus suscipit, sociosqu aenean facilisis sit porta.

Quam volutpat laoreet turpis sem aliquam condimentum justo parturient, bibendum sed suspendisse felis lacinia posuere molestie, pretium dictum habitant diam ultricies suscipit magna. Pulvinar quam luctus magnis praesent lectus ridiculus metus quisque consectetur, massa turpis quis molestie maximus condimentum erat. Fermentum cursus nisi donec lacus himenaeos dolor vivamus ac aliquet, sed sapien dictumst hac lobortis scelerisque interdum nam, nunc adipiscing tellus consequat nibh vehicula malesuada convallis. Lorem curae nascetur inceptos integer hendrerit nec, sed nam taciti euismod scelerisque, dis interdum eget sodales vehicula. Interdum auctor lacinia class torquent taciti libero nascetur magnis lectus, mus condimentum tristique ante porttitor eu consectetur maecenas, habitant fames inceptos erat luctus quisque suscipit nec.

Sometimes, and I’m delighted to note that this is quite rare, I’m in contact with a project stakeholder who has a view of QA and testing as something other than a collaborative part of a successful product launch. Instead, it’s a function akin to a villain wringing their hands and muttering, “I’ll get you, my pretty! Think you’ll launch on time, eh? Well….we’ll see about THAT! And then we’ll see about that dog, Toto!”

Again, this wicked warlock of Windsor (East) confesses that it’s not a common view, but once in a while I do experience a notion someone has of QA and testing to be something to “get through”. Fellow testers will know what I’m talking about – the delays in the release of code to test without a delay in final release meaning that a project gets tossed over the fence with the urgent plea of “QA! Make go good now!”. There’s even the assurance, “Do what you can in the next few hours – we’ll test whatever’s left internally”, that comes up from time to time. I find these scenarios easy to spot by just checking websites announced on LinkedIn with great fanfare, only to find that an inexperienced QA cycle has made a new site…wanting. (Hey, give me points for diplomacy.)

I know, I know….”Get real, Sossi.” Right?

Believe me, an appreciation for deadlines and the flexibility required is common in a project’s life. Compromising testing to meet a deadline might even be something that a skilled PM or Account Director can “manage” a client through (“phase 2”, anyone?). However, care must be taken to not accept this as a “standard”. One of QA’s greatest values to an organization is to offer metrics throughout a project’s life and pinpoint solutions to these difficulties that cause delays. For example, an experienced QA review of a Requirements or a Wireframes document might allow a QA resource to point out that, “Firefox has had difficulty with integrating that third-party video tool – you might want to investigate other solutions or advise client of possible limitations”. You know, that sort of thing. Calling these things out early can help avoid fundamental repairs happening at a stage when a project should be well on its way through a testing cycle.

Make QA a part of the process – a part of the project’s life. You (and ultimately, your client) will be glad you did.

21 Oct 2015

When A Little Bit Of Testing Is Better Than….

Author: admin | Filed under: Uncategorized

…None At All!

I think most of us are familiar with the following legal saying:

“A man who is his own lawyer has a fool for his client”

Fool? Yes, a little severe when applied to other professions but nevertheless it’s a principle that encourages further review. As a QA Consultant/Tester, I’ve made contact with many agencies who advise that “we’re going to test it ourselves” – often as a money-saving initiative. “Oh, ha ha – we already KNOW a thing or two about QA!”. Then why are so many flawed sites being launched?

There was an agency that I engaged that advised that they were going to proceed with testing a web site on their own, dividing the chore between a developer and a project manager. Giving up the use of a professional in this area, they compromised the opportunity to leverage experience, methodology, context, and perhaps most importantly the opportunity to EXCEED their client’s expectations. And how is that last part done? By having a professional review your site with the attention of a stakeholder that has a client’s business goals in mind. “Bad” QA testing simply “pushes buttons to see if things make go good. ugg.” whereas “good” QA always has its sights set on not only functional response, but ensuring the best possible user experience is delivered for the client’s goals and intentions.

A lot of this is pre-determined, of course, by the efforts of team members versed in creating requirements, wireframes, and attention to a clear and concise copy deck. However, the first opportunity to see how these disciplines come together is during a testing phase where you can SEE these come together and guage whether or not the experience is what you’ve intended, what you’ve communicated to your client, and that it will fullfill your client’s goals. Also important is the opportunity here for self-assessment – are we finding true “bugs”, or have we uncovered an issue with a step PRIOR to development (developers – do you hate the term “bugs” as much as I do because it’s often so inaccurate?). Was any information missing from a wireframe? Does a copy deck carried an “implied” functionality that didn’t carry over to a build (this happens more often than you might think)? The opportunity to influence HOW an agency works is very profound through responsible QA. And if self-improvement isn’t on your agenda….

That said, and I’ll touch on “risk” more in the future, there’s still the weighty concern of budget. “This is only a small build, so we didn’t really have a budget to bring in a full QA cycle”. Let me get back to the aforementioned company that advised me that they were going to proceed with their testing themselves. After noting that they announced a launch with all the appropriate “Rah Rah! Go team!” hype right here on LinkedIn, I thought I’d take a quick look – after all, I was also interested in the site’s subject matter. Within 15 minutes, I found 5 variances that ranged in severity from minor to critical (they actually had pages redirecting to a development server. Ouch). Because I’m so nice (ask around!), I advised the agency of the variances and they were off-and-running with their post-launch fixes. A “thank you so much!” and a note that “we’ll call you in the future!” was received by email. That’s the last I ever heard from them – perhaps “punishment” for sucking the fun out of things!

This forces the question, “Would SOME professional testing have been better than none at all”? Perhaps budgetary concerns can be addressed by not asking, “How much will a full QA cycle cost?” but rather “We have $XXX.XX dollars – what kind of coverage will that buy us?”, at least until the expertise is applied to estimating on future projects with a consideration for such a critical step.

“Of course, YOU’RE going to say all this, Claudio! You’re a QA Tester, after all!”. Sure, the above serves yours truly well – but I think it’s safe to say it serves all.

Especially your client!

– Claudio Sossi

Quality Assurance is a part of so many walks of life. It’s about making sure that web sites work, your coffee maker starts automatically when you set it to, and your stupid watch doesn’t make you late for an appointment (long story). Even Hollywood has considerations to ensure “quality” in what they produce. Now, I’m not talking about the creative quality of the product but rather the quality behind the mechanics involved in the film-making process. Cameras are set up right, lighting is adjusted, and one of the most obvious connections to what I as a web QA tester do, the observation of what they call “continuity”. What’s that? It’s making sure that logic is in place – how a character is dressed, where they’re standing, the car they’re driving, etc. I myself played a part in a short film (“I’d like to thank the Academy for….”) where I wore a work shirt. Just prior to shooting a scene, the person in charge of continuity shouted “Stop!”, walked over to me, and pulled out the red pen in my upper left pocket – because it WASN’T there when we shot from another angle.

It can be quite fun to see what slips through the cracks in film and television, and this is where a QA person can hone their attention to details. And it’s in these details that I couldn’t help but notice that the Brady Bunch live in an architectural alternate reality. I mean, that’s the only way to explain that house!

Let’s start with a view of the exterior, ok? And here it is – the place to where Sam makes deliveries from his butcher shop, where Tiger lived before mysteriously disappearing (perhaps to seek attention from the saner Partridge Family), and where Marcia’s nose was broken:

brady-bunch-house

Ok, for the sake of my argument, let’s say the front door faces south. We can see that the driveway is on the west side, and the second level is on the west side as well. Looks like a normal kinda home, yes?

Things fall apart with both the exterior AND the interior. Geeze…where to start…

Ok, we KNOW that when Mike comes home from a hard day at the office, he comes up the west-side driveway and can see the kids having potato sack races and Peter building a volcano to his right. Fine. But when he get OUT of his car, where does he head? Northeast! But he drove PAST the backyard. Shouldn’t he be going southeast? Is there another house BEHIND this one?

Even more obvious is the 2nd level. Exterior shows it on the west side. But we know that when you enter through the front door if Mikes says to go on up to the kids room, you walk past him and Carol – crocheting in the living room, no doubt – and head up the giant staircase on the EAST side of the house! EAST, for goodness sake!

And what’s with that incredibly high ceiling in their living room? I realized that the kids can get overstimulated when leaping around during Family Square Dance Night, but even if the living room was on the west side of this house, the kids rooms would require a 3rd level, yes?

And then there’s the family room, where Marcia takes calls from her boyfriends and Cindy weeps (weepth) for her lost Kitty Karryall doll. That’s way over on the west side of the house, but to get to it you have to walk through part of the living room, past the dining area where Alice serves her meatloaf, and then through the kitchen proper where Carol and Alice both share the overwhelming chore of handing the kids their peanut butter or baloney sandwich lunches, and THEN we have the family room. From our exterior photo, that should put it well past the west side we see here and into the neighbour’s yard. And there’s no way the house goes deep enough (south entrance to north extreme) to house the living room, kitchen, laundry room, and Alice’s wee cave.

Obviously, I’m not the only person who has observed this. Here we have a floor plan from someone with the same keen interest:

brady bunch floor plan

 

And here we have the interior we know from the show…and it just can’t be housed in the exterior we see. They didn’t even get the exterior front door right.

Ok, done with The Bradys.  Time to move on to continuity obsession #2….what the heck happened to Richie Cunningham’s brother, Chuck??!!

It’s a question that has dogged footwear enthusiasts for decades:

“Yeah, Blundstone boots may look cool and are built for rugged terrain – but how fast can you run in them?”

I have your answer: Pretty darn fast.

The event, or “test”, happened about 15 years ago. I had then recently decided to indulge in a pair of Blundstones after deciding that I needed  more Australian representation in my wardrobe. I thought Blundstones looked great, loved the slip-on convenience, and they had the “rugged” reputation that I thought might convince people that I didn’t define “hiking outdoors” at the time with the more true “getting up to flip the record over to side 2”.

A couple of weeks later, I was taking my Saturday afternoon stroll down Queen St., stopping at an ATM at Queen and Spadina when a man appeared around the corner, sprinting past your hero (that would be me), carrying what looked like 3 or 4 coats. Umm…ok. Then a young woman, clearly not dressed for pursuit, appeared around the same corner in a frantic state.

“Stop that man! He just stole 3 coasts from my store! Help! Someone – help!”

I have to confess, my first reaction was “Oh man, I’m not going to be able to catch that guy. He’s fast! And I’m just here in my Blundstone boots. What’s the point?”

What’s the point?! The point is that there was a damsel in distress, and yours truly had to commit to “doing the right thing” and give chase. Beware, villian!

“Beware” indeed. I gave chase – zig-zagging through the ever-thickening side-walk traffic as Snidely Whiplash headed north on Spadina towards Toronto’s Chinatown with Dudley Do-Right closing in. Throughout my huffing and puffing, I managed to focus on a singular thought that, quite frankly, astounded me:

“Hey! I’m really MOVING here! When did I get to be so fast on my diet of nachos from Tortilla Flats and chicken rotis? It might be these Blundstones!”

First test passed: Speed

Ok, but how does it handle a change in direction? Our thief may have been a bad man, but he was as clever as they come – he changed direction and crossed the street! Ok, Blundstones – show me. I leaped and planted my right foot at a hard 90-degree angle and changed direction to continue pursuit. Thank goodness it was autumn, otherwise I would’ve drowned in my own sweat and stopped for a cold bubble tea.

Second test passed: Pivot-And -Turn

Ok, I’ve got to be getting closer by now, right? Right! Our thief looked back, saw me, and realized he had no choice but to drop his swag in order to increase his speed. In all honesty, he was clearly younger than me and seemed more fit. His carrying those coats helped me far greater than they were helping him. He started pulling away. And then it happened. Yours truly was shut down by an indecisive delivery man that was in that awkward position of simply “mirroring” my panther-like moves in his effort to get out of my way. BOOM!

Third test passed: The Sudden Stop

So the bad man got away….but not with his treasure! A kind shopkeeper figured out what was going on and came up to me to give me the coats, thinking that I was the owner. I took them and, very leisurely, strolled back to our damsel in distress to return them.

Fourth test passed: The “I’m Tired And Don’t Want To Run Anymore And I Don’t Think My Heart Is Supposed To Beat This Fast.” Leisure Stroll

Some people gave me a round of applause, patted my back, said things like, “Way to go!”, and I was on my way – contemplating my new crimefighter career. Did the victim/store give me proper thanks? Something free? A discount at least? Alas, no – but heroes don’t risk their new boots by running through side-walk fruit stands and dodging streetcars so that they could get a reward!

So says Captain Blundstone!

“We think Internet Explorer sucks!”

So said an ad agency on their site.

I’ll not name names, but just say they’re in the American mid-west, not represented anywhere in my profile, and I have no connection to them whatsoever. I was looking at a corporation’s site, saw a piece I admired, and investigated the source of the work -which led me to this particular agency.  “Hmmmm. I wonder what they’re all about?” I checked out their information regarding their work, history, and the ever-present “culture” page and eventually came across the above statement. “Is that so? Nervy lot you are!” I thought.

A bit of background. Yes, I used to use IE exclusively. Why? Simple. It was because of familiarity and routine. I switched over to IE from Netscape (ha!)  when the web was a whippersnapper and whenever I had a personal demand of the web, IE served me fine for years. Sure, my job requires that I be well-versed in ALL browsers, but when I felt called upon to order a CD from Amazon or check out how the Oakland A’s did last night, I ramped up Internet Explorer and got what I needed. I had no complaints until recently, when I subscribed to MiLB (minor league baseball) and saw that Chrome performed much better in viewing games (go Montgomery Biscuits!). Since MiLB is now a part of my web “routine”, the change became permanent.

Even though statistics clearly indicate a focus or preference for the likes of Chrome and Safari, Internet Explorer remains a presence. I’m sure no responsible agency would approach their client and say, “Only 5% of your site traffic are IE users. We think their stupid for using it so if you don’t mind, we’ll just cast them aside, ok? So you lose potential customers. You’re doing ok – so you can swing that, right?” What’s often ignored in statistics are the demographics in browser use. My mother-in-law, who is a vibrant and active 80 years old, loves the internet. She’s always emailing family, sending pictures, and ordering things. Lots of things. She uses Internet Explorer simply because that’s the browser her provider showed her when they installed her network in her home. I can talk to her until I’m blue in the face about how superior Chrome is, but it’ll fall on deaf ears. She’s not the minor league baseball fan that I am, and she simply has NO interest in any of the areas where the differences reveal themselves. Are there more people like her? There certainly is. And you know what? They have money. And they want to spend it.

“Hipness” is the culprit here. It’s extraordinary that such an attribute would be so aggressively pursued for being something that is ultimately so transparent. When we see a hip site, we can recognize that – “Oh, I get it – they’re trying to be hip” – and then we do one of two things. We either say:

“Hey, I like these people! This is a lot of fun!”

or

“Eeesh! Whatta buncha jerks.”

The afore-mentioned company had “Internet Explorer sucks!” on their site, positioned at the bottom of a section spotlighting their technical capabilities. Um, ok. Now, if you were a decision-maker at a company and had to choose between one making such a statement and one simply NOT making such a statement – all other things being absolutely equal – whom would you choose? Dude.

Hip is fun. Hip is funny. Hip is funky. Hip is where it’s at, cat. But there’s a line separating it from becoming truly obnoxious that isn’t really as fine a line as some might think. The company I keep referring to here has a manifesto on their site – clearly with a tone meant to be funny and smart(ass). In it, they manage to alienate:

– Native Americans
– the British
– owners of American-made cars
– people against hunting
– vegetarians
– and even ice dancing enthusiasts

Some agencies are quite skilled at bringing fun to the table in the form of up-to-date, relevant, and clever humour. Others…less so. The differences between an agency’s hip sensibilities may be very small (perhaps even non-existent) compared to their client. And if that’s a desired bit of niche marketing, fine. After all, an agency wants to communicate their entity as a “character” at times – one that would make a company’s personality say, “Hey, I really think I might like to work with this guy!”

Keep in mind that from there, a client may ask themselves, “Now…..do they have the personality that I think can sell our products?” Unless they’re looking to sell some, like, killer weed….the answer could very well be, “No.”